The instruments of Public Relations provide active promotion of every event in the Complex. PR-communications makes it possible to significantly improve the effectiveness of advertising campaigns in the Complex.
The advertising material may perform: presentations of upcoming events, sponsorship programs, extensive media coverage of events and summing up the results, and press conferences. Implementation of PR-activities allows obtaining the desired contact with the media, creating a favourable environment for extensive media coverage, and maintaining a positive appearance for actions and campaigns.
Advertising campaigns related to events acquire long-term and sustainable effect, since they start long before the start of events through announcements, press releases, newsletters, press conferences, and continue after finishing of events through final conferences and, of course, mass media publications.
Advertising information may be published on the official website of the Complex and in any document issued by the press centre, may be used as a decoration of the press conference hall or interview area. It is also possible to place promotional material on the press tribune.