Thematic focus of events held in the Complex allows to select the advertising tools and to influence the target audience. Advertisements within the Complex can be installed in the foyer, the arena, the press centre, cafes, and restaurants. Visual contact with advertising media lasts from 30 minutes to 12 hours. The audience for an entertainment is about 10,000–15,000 visitors.
Carrying out sales promotion, in which direct appeal to buyers is used, allows enhancing and maintaining the image of the company, acquainting buyers with products, and attracting potential customers.
Due to the spacious areas of the Complex there is a possibility of organizing any sort of BTL-activities: promotion, advising the customers, displaying products, tastings, contests, competitions, and distribution of discounts
and bonuses. The organization of permanent advertising space, advertising samples, and information halls is also possible.