Every event held in the Complex obtains perfect announcement in the city accompanied by all possible means of outdoor advertising. Billboards and screens in the streets and in shopping malls, banners, playbills, and posters in the subway attract a lot of people. There is outdoor advertising on the facade of the Complex significantly increases coverage of the target audience.
Sight distance of advertising media comes up to 500 meters, the visual contact with the audience lasts from 5 minutes to several hours. The numerous daily audience include large flow of people strolling through the park, public and automobile transport passengers, customers of two neighbouring shopping and entertaining centres. Parking, traffic lights, and bus stops prolong advertising exposure.