St.Petersburg Sports and Concert Complex offers unique opportunities for advertising campaigns. Every year the Complex is visited by one million people, it holds over 70 sporting, entertainment, and business events. One million tickets and invitation cards and more than 30,000 posters are issued every year.
The press centre of the Complex organizes about 150 press conferences and issues more than 300 press releases. More than 500 publications, 300 TV appearances, and 10,000 e-media articles about the events held in the Complex are reported by mass media.
Main sporting events always attract the attention of TV channels which transmit them on national, satellite and cable channels. Advertisement of upcoming events on TV, radio, and in public transport covers an audience of many thousands.
Concerts, shows, and sporting events present spectacular, emotional, and memorable experiences, which significantly increase the susceptibility of the target audience. Advertising campaigns in the Complex allow flexible combination of all possible means of addressing to the audience. Announcements, posters, invitations, and press conferences complete outdoor and indoor advertising.
Intensive schedule of events, reliable contact to the target audience, and possibility of direct contact to the customers ensures high media efficiency for advertising campaigns in the Complex.